As a member of the ENC Strategy team, we were responsible for the new SBA.gov design with the goal to have a simplified architecture along with an enhanced search function to assist users in finding the information immediately. If they can access the information they need, then they will become repeat visitors and brand advocates. Website launched January 2013.
Based on customer research and focus group feedback, SBA’s new mission was to be the resource where small business owners can start up, succeed, and grow. The branded outreach campaign was promoted through internal and external markets via Facebook, Twitter, blogs, and website.
I designed and animated the short video below which describes how and why to write a business plan, using SBA's free tool at www.sba.gov/business-plan. This branded video has reached over 260,000 views.