As a graphic designer at Sallie Mae, I produced marketing materials for Sallie Mae’s product channels including: Branding, School Marketing, Partner Channels, Government Relations, Collections, Credit Cards, Retail Deposits, Upromise Rewards, Upromise Investments, and the Sallie Mae Fund.
Sallie Mae repositioned the company as being the new “Saving, Planning, & Paying for Education Company” and renewed its commitment to schools and families. The toolkit was used to showcase a variety of their products with detailed inserts, product brochures, and a website to view and download pdfs of the toolkit and brand videos. Trade advertisement was also utilized to target the school channel market.
Competing with a prestigious agency, my design was chosen for the new adult and student credit card. The landing pages were also created to reflect the corporate, yet exciting design illustrated in the card art.
